Earth Goods General Store
Posted: February 23, 2010
Filed under: Earth Goods General Store, Logos
Tagged: branding, corporate identity, eco-conscious consumer, energy efficiency, fair trade, green products, logo, non-toxic cleaners, sustainable
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Description
The challenge for A_Priori was to create a brand for Earth Goods General Store that communicated their caring for both people and the planet. They offer a variety of home and office supplies including sustainably made clothing and personal care items, non-toxic cleaners, and fair trade gifts. The nest logo worked very well as a metaphor for the natural home and conveys caring for the earth, our own homes, and each other. And, yes, we wrote the tagline too! If you have a business that supports sustainable lifestyles, give us a call, we'd like to hear more about you. 801-957-1333.
